A community partner committed to delivering safe and reliable electricity while providing innovative and high-quality services and solutions to our customers.


Working co-operatively as a trusted, quality services and solutions provider; creating value for all stakeholders

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  • SAFETY FIRST – Promote the importance of health, safety and wellness

  • CUSTOMER FOCUS – Remain a leader in customer care and service delivery

  • EXCELLENCE – Strive for operation and performance excellence

  • INNOVATION – Continuous improvement of people, processes and technology

  • SUSTAINABILITY – Protect the environment and meet the needs of present without compromising future generations

  • COMMITTED – Continue long-term commitment to employees and community partnerships

Strategy Overview

Strategic Pillars

  • What we do

Strategic Objectives

  • What we want to achieve in the next 5 years

Strategic Initiatives

  • How we will achieve our goals
Erthcorp main logo


Grow the core regulated business through mergers, acquisitions, boundary expansion and smart investment. Grow the competitive business and margins

Core Business:

  • Foster and support economic growth within our communities through competitive rates and excellence in service delivery – be the “Hometown Utility”
  • Optimize capital investment, hardening and modernizing the grid and its operations to mitigate risk of climate change, enhancing safety, reliability and affordability of services
  • Explore non-poles/wires solutions as an alternative
  • Continue to foster strategic relations, pursuing mergers, acquisitions and expansion of service territory where it makes good business sense

Competitive Business:

  • Pursue and enable investment in Distributed Energy Resources (eg. solar generation, energy storage, EV infrastructure) and emerging technologies that bring value to our stakeholders
  • Grow high performing business lines through expanded sales and marketing and excellence in delivery
  • Enhance and grow CIS/Billing/Bill Print/Hosting/Green Button/RMS offerings


Improve the company’s framework for identifying and mitigating key risks, safety, cyber, succession and talent retention, impending market and technology changes

  • Continue to manage risk and ensure measures are in place; keeping in step as conditions change leveraging good governance, communications and education
  • Strengthen Cyber Resiliency and Information Security (integrity, confidentiality, availability) against an evolving threat environment
  • Maintain a safe and healthy workplace with no lost-time injuries; monitor trends through reporting, maintaining or improving KPIs (ESA and internal scorecard results)
  • Employee engagement/satisfaction that supports retention, development and attraction of new talent; maintaining a value-based work environment


Optimize operational efficiencies & drive innovation/grid modernization through process, people & technology; enhancing the customer experience

  • Enhance the customer experience and engagement through new technologies and automation that create the positive experience (self-serve options, chat, social media and advanced notifications such as outage management)
  • Distribution automation (smart devices) and fleet electrification
  • Digitized roadmap for operations and RPA (Robotic Process Automation)
  • Optimize billing efficiency and quality control
  • Development and pursuance of Environmental, Social and Governance (ESG) excellence


Maintain strong market reputation and foster positive community and shareholder relationships; while lobbying for positive energy policy

  • Corporate Image – (service excellence, enhanced marketing/web presence, customer engagement/satisfaction through community support and charity events; participation and engagement with our communities)
  • Increase ERTH’s corporate profile within industry; through leadership, participation, attendance and volunteerism that fosters positive relations
  • Advocate for positive, sustainable energy policy and reduced regulatory burden
  • Continue to support customer education; promoting electrical safety, energy conservation and a greener economy

Contact Us

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