Mission
A community partner committed to delivering safe and reliable electricity while providing innovative and high-quality services and solutions to our customers.
Vision
Working co-operatively as a trusted, quality services and solutions provider; creating value for all stakeholders
Values
Strategy Overview
Strategic Pillars
- What we do
Strategic Objectives
- What we want to achieve in the next 5 years
Strategic Initiatives
- How we will achieve our goals

SMART GROWTH
Grow the core regulated business through mergers, acquisitions, boundary expansion and smart investment. Grow the competitive business and margins
Core Business:
- Foster and support economic growth within our communities through competitive rates and excellence in service delivery – be the “Hometown Utility”
- Optimize capital investment, hardening and modernizing the grid and its operations to mitigate risk of climate change, enhancing safety, reliability and affordability of services
- Explore non-poles/wires solutions as an alternative
- Continue to foster strategic relations, pursuing mergers, acquisitions and expansion of service territory where it makes good business sense
Competitive Business:
- Pursue and enable investment in Distributed Energy Resources (eg. solar generation, energy storage, EV infrastructure) and emerging technologies that bring value to our stakeholders
- Grow high performing business lines through expanded sales and marketing and excellence in delivery
- Enhance and grow CIS/Billing/Bill Print/Hosting/Green Button/RMS offerings
RISK MANAGEMENT AND CORPORATE SUSTAINABILITY
Improve the company’s framework for identifying and mitigating key risks, safety, cyber, succession and talent retention, impending market and technology changes
- Continue to manage risk and ensure measures are in place; keeping in step as conditions change leveraging good governance, communications and education
- Strengthen Cyber Resiliency and Information Security (integrity, confidentiality, availability) against an evolving threat environment
- Maintain a safe and healthy workplace with no lost-time injuries; monitor trends through reporting, maintaining or improving KPIs (ESA and internal scorecard results)
- Employee engagement/satisfaction that supports retention, development and attraction of new talent; maintaining a value-based work environment
INNOVATION TO ENHANCE CUSTOMER EXPERIENCE & PERFORMANCE EXCELLENCE
Optimize operational efficiencies & drive innovation/grid modernization through process, people & technology; enhancing the customer experience
- Enhance the customer experience and engagement through new technologies and automation that create the positive experience (self-serve options, chat, social media and advanced notifications such as outage management)
- Distribution automation (smart devices) and fleet electrification
- Digitized roadmap for operations and RPA (Robotic Process Automation)
- Optimize billing efficiency and quality control
- Development and pursuance of Environmental, Social and Governance (ESG) excellence
MARKET REPUTATION & STRONG COMMUNITY RELATIONS
Maintain strong market reputation and foster positive community and shareholder relationships; while lobbying for positive energy policy
- Corporate Image – (service excellence, enhanced marketing/web presence, customer engagement/satisfaction through community support and charity events; participation and engagement with our communities)
- Increase ERTH’s corporate profile within industry; through leadership, participation, attendance and volunteerism that fosters positive relations
- Advocate for positive, sustainable energy policy and reduced regulatory burden
- Continue to support customer education; promoting electrical safety, energy conservation and a greener economy
Contact Us
Send us a message and a member of our team will follow up with you.