Mission

A community partner committed to delivering safe and reliable electricity while providing innovative and high-quality services and solutions to our customers.

Vision

Working co-operatively as a trusted, quality services and solutions provider; creating value for all stakeholders

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Values

  • SAFETY FIRST – Promote the importance of health, safety and wellness

  • CUSTOMER FOCUS – Remain a leader in customer care and service delivery

  • EXCELLENCE – Strive for operation and performance excellence

  • SUSTAINABILITY – Protect the environment and meet the needs of present without compromising future generations

  • COMMITTED – Continue long-term commitment to employees and community partnerships

Strategy Overview

Strategic Pillars

  • What we do

Strategic Objectives

  • What we want to achieve in the next 5 years

Strategic Initiatives

  • How we will achieve our goals
Erthcorp main logo

SMART GROWTH

Grow the core regulated business through mergers, acquisitions, boundary expansion and smart investment. Grow the competitive business and margins

Core Business:

  • Foster and service economic growth within our communities through competitive rates and value added service delivery – be the “Hometown Utility”
  • Continue to optimize capital investment, hardening of the asset to mitigate impact of severe weather events and other business risks
  • Modernize the grid, explore non-poles/wires solutions as an alternative
  • Continue to pursue mergers, acquisitions and expansion of service territory where it makes economic and operational sense.

Competitive Business:

  • Pursue investment in Distributed Energy Resources (eg. solar generation, energy storage, EV infrastructure) and emerging technologies that bring value to the integrated utility model
  • Build on existing competitive high performing business lines with expanded sales and marketing outreach
  • Growth of CIS/Billing/RMS and enhance service offering opportunities

RISK MANAGEMENT AND CORPORATE SUSTAINABILITY

Improve the company’s framework for identifying and mitigating key risks, safety, cyber, succession and talent retention, impending market and technology changes

  • Continue to manage risk and ensure measures are in place; keeping in step as conditions change
  • Strengthen Cyber Resiliency and Information Security (integrity, confidentiality, availability) against an evolving threat environment
  • Maintain a safe and healthy workplace and monitor through OEB, ESA and internal scorecards with no lost-time injuries
  • Attract, retain, engage and develop employees; maintaining a value-based work environment.
  • Maintain or improve strong performance to all regulatory KPIs

INNOVATION TO ENHANCE CUSTOMER EXPERIENCE & PERFORMANCE EXCELLENCE

Optimize operational efficiencies & drive innovation/grid modernization through process, people & technology; enhancing the customer experience

  • Enhance the customer experience and engagement through new technologies that create innovative touch points such as self-serve experience, chat, social media and advanced notifications
  • Enhance the customer experience through evolving technologies such as a customer facing Outage Management System (OMS) and CHAT function
  • Deploy RPA, a Robotic Process Automation; streamlining processes and gaining efficiencies
  • Continue to support customer education; promoting electrical safety and energy conservation
  • Modernize LDC through innovation and automation investments
  • Enable new DER technologies

MARKET REPUTATION & STRONG COMMUNITY RELATIONS

Maintain strong market reputation and foster positive community and shareholder relationships; while lobbying for positive energy policy

  • Corporate Image – (customer satisfaction, customer engagement, brand recognition)
  • Service Excellence – continue corporate events (Charity Golf, ERTH Connects User Workshop)
  • Enhanced marketing and web presence
  • Increase ERTH Profile in industry
  • Continue to foster relations with strategic partners (Communities, Industry, LDCs, GSC, CHEC)
  • Participation on or attendance with industry councils, Boards and events
  • Advocate for positive, sustainable energy policy and reduced regulatory burden

Contact Us

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