ERTH Unveils Refreshed Branding: A Reflection of our Commitment to Modernization
Ingersoll, ON — ERTH is excited to unveil refreshed branding that reflects our ongoing commitment to modernization, innovation, and progress.
The refreshed branding retains ERTH’s recognizable brand colours and legacy font, while reimagining the four blocks that have long symbolized our diverse capabilities and services. The new design presents a clean, modern look that is adaptable across both digital and physical applications.
“As we modernize our fleet, grid, technology and facilities, now is the time to modernize our brand as well,” said Chris White, President and CEO of ERTH Corporation. “Our refreshed branding honours our legacy while embracing a clean, modern look.”
The rollout of ERTH’s new branding will follow a phased approach. Digital assets will be updated immediately, while print materials will be refreshed gradually as existing stock is depleted to reduce waste and cost. Large-scale assets such as signage and fleet vehicles will be updated over time.
This brand refresh is more than just a visual update, it represents ERTH’s dedication to continuous improvement and to delivering exceptional value to the customers and communities we serve.
About ERTH Corporation
ERTH Corporation is a diverse group of companies with its origins in the utility industry. Owned by nine municipal shareholders, ERTH distributes electricity to 15 communities in southwestern Ontario, and it has grown to be a leading provider of products and services in many industries including utility, energy retailer, municipal, commercial and industrial to name a few. With customers across North America, ERTH is committed to improving the overall customer experience while helping to lower operating and maintenance expenses for our customers.
About ERTH Power
ERTH Power Corporation is a local distribution company (LDC) that provides safe and efficient delivery of electricity to approximately 25,000 residential and commercial customers within our licensed boundaries, including the municipalities of Aylmer, Port Stanley, Belmont, Ingersoll, Thamesford, Otterville, Norwich, Burgessville, Beachville, Embro, Tavistock, Clinton, Mitchell, Dublin, and Goderich. For further details on ERTH Power Corporation, please visit www.erthpower.com.
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